KFC – Brand promotion among students
Location: Wrocław, Poznań, Gdańsk, Kraków
The nationwide marketing campaign for KFC. The activities aimed to promote employment in KFC for students. The huge pneumatic tent was placed in crowded places in Poznań, Wrocław, Gdańsk and Kraków. Inside, you could play virtual reality games, and outside there was an information desk. The action aroused great interest. in all locations.